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Customer Success Story

TINECO × Udesk
Cross-Border Global Customer
Service Solution

Udesk connected TINECO's worldwide service operations with an AI-powered omnichannel platform—enabling seamless support across 100+ countries and driving measurable growth.

100+ Countries & Regions
Industry: Smart Home Appliances
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Global customer service operations center
80%+ AI Query Coverage
40% Cost Reduction
50% Efficiency Gain
TINECO intelligent home appliance products including floor washers and vacuum cleaners

A Global Leader in Smart Home Appliances

As a premium intelligent home appliance brand under Ecovacs Group, TINECO delivers innovative solutions across home cleaning and personal care—spanning smart vacuum cleaners, floor washers, hair dryers, and more. With a relentless focus on technology and user experience, TINECO has established itself as the global leader in floor washer sales.

  • Overseas markets represented 46% of total revenue in 2024
  • Annual sales exceeding ¥8.1 billion, with a strong growth trajectory
  • Ranked #1 globally in floor washer sales
  • Products available in 100+ countries and regions worldwide
  • Key focus markets: Europe, North America, the Middle East, Southeast Asia, and Belt & Road regions
46% Overseas Revenue Share (2024)
#1 Global Floor Washer Brand
100+ Countries and Regions Served

Service Challenges Across Global Markets

As TINECO accelerated its international expansion, critical service gaps emerged across regions, channels, and systems—threatening customer satisfaction and brand reputation.

⚡

Inefficient Fault Diagnosis

Multi-dimensional hardware and software diagnosis was time-consuming, creating friction between technical complexity and varied user needs.

📦

Opaque Service Progress

Delayed work order responses and unclear logistics tracking caused customer anxiety and undermined trust in after-sales service.

📱

Fragmented Usage Guidance

No unified guidelines for Wi-Fi setup, APP binding, or device configuration made it difficult for users to get started independently.

🔔

Backlogged Complaint Handling

A growing volume of technical complaints paired with insufficient emotional support mechanisms was damaging brand reputation.

🔗

Siloed System Data

After-sales, IoT, and order systems operated in isolation, making unified global service monitoring and oversight impossible for headquarters.

Customer service team managing complex cross-border support challenges

What TINECO Needed to Compete Globally

To support its ambitious international expansion, TINECO required a customer service transformation anchored in four strategic priorities.

01

Unified Global Customer Service Platform

Consolidate all regional and channel-specific service touchpoints into a single omnichannel platform, enabling consistent service delivery worldwide.

02

AI-Powered Efficiency at Scale

Leverage advanced AI technology to automate routine interactions, reduce operational costs, and help human agents focus on complex, high-value cases.

03

Integrated Multi-System Data Layer

Break down data silos between after-sales, IoT, and order management systems to enable real-time global service visibility and intelligent decision-making.

04

Superior User Experience Overseas

Deliver consistently high-quality, culturally sensitive service interactions that reinforce TINECO's premium brand positioning in every market.

A High-End Service System Built for Global Scale

With AI intelligence at its core, Udesk built TINECO a world-class cross-border customer service ecosystem combining omnichannel collaboration, data-driven management, and intelligent automation—raising the ceiling on what cross-border customer service can achieve.

AI-powered global customer service dashboard and analytics platform
1
Omnichannel

Intelligent Omni-Channel Aggregation — Breaking Global Service Barriers

Udesk unified all of TINECO's global consultation channels into a single platform—including official websites, branded online stores, WhatsApp, Instagram, LINE, Facebook, TikTok, and 800 toll-free hotlines. All customer inquiries now flow through a centralized hub, ensuring seamless, consistent communication with users across every market and touchpoint.

2
AI & Automation

Deep AI Large-Model Empowerment — Redefining Service Efficiency

A matrix of intelligent service robots was deployed, equipped with AI-driven multilingual translation, advanced intent recognition, and 24/7 uninterrupted response capabilities. The system accurately routes routine inquiries away from human agents, achieving second-level response times for common queries and enabling high-quality closure rates that were previously impossible at scale.

3
Data & Visibility

Full-Link Data Collaboration — Enabling Global Intelligent Command

Udesk deeply integrated TINECO's after-sales, order management, and IoT systems into a unified data center. Headquarters can now monitor real-time service performance across all regions globally, with full visualization, end-to-end traceability, and continuous optimization across the entire service lifecycle—from first contact to resolution.

4
Brand Standards

Standardized Intelligent Service System — Protecting TINECO's Premium Reputation

A large-model knowledge base and standardized service workflows were established to deliver consistent, high-quality interactions at every touchpoint. Combined with AI-powered user profiling, the system proactively pushes personalized solutions—creating an intelligent closed-loop service journey from initial consultation and fault diagnosis all the way through post-purchase after-sales support.

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Measurable Impact Across Every Dimension

Since deploying the Udesk cross-border customer service solution, TINECO has achieved transformative outcomes in efficiency, experience, brand equity, and risk management.

💡

Cost Reduction & Efficiency Uplift

AI now handles over 80% of all routine inquiries, cutting labor costs by 40% and boosting human agent processing efficiency by 50%. Teams can now focus entirely on complex, high-value interactions.

⭐

Significantly Enhanced User Experience

Work order response times have been compressed to the hourly level, logistics inquiries are now fully self-service, and user satisfaction scores have increased markedly across all key markets.

🌍

Strengthened Global Brand Trust

Standardized service standards now apply uniformly across every global market, enhancing the trust and loyalty of international customers and reinforcing TINECO's premium brand positioning in competitive overseas markets.

🛡️

Proactive Risk Management

Full-process service monitoring enables real-time interception of malicious complaints and potential escalations, systematically protecting brand reputation and reducing reputational risk across all active markets.

Customer service team celebrating measurable business results and KPI improvements

Unlock New Ways of Cross-Border Customer Service

Replicate TINECO's success. Connect your global cross-border service operations with intelligent, AI-powered customer service—and apply for a free trial today.

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