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What is WhatsApp Business? Learn the distinctions between WhatsApp and WhatsApp Business.


Article Summary:In this post, we will explore WhatsApp Business and highlight the key differences between the regular WhatsApp and WhatsApp Business.

WhatsApp has become one of the most popular messaging platforms worldwide, with over 2 billion active users. However, for businesses, the standard WhatsApp app has certain limitations. To address this, WhatsApp launched WhatsApp Business in 2018. In this post, we will explore WhatsApp Business and highlight the key differences between the regular WhatsApp and WhatsApp Business.

WhatsApp Business is a version of WhatsApp designed specifically for businesses and organizations. Some of the main features of WhatsApp Business include:

  • Business Profile: WhatsApp Business allows businesses to create a distinct business profile with information like business name, description, email, website, etc. This makes it easy for customers to identify businesses on the platform. The regular WhatsApp app does not have business profiles.
  • Customizable Greeting Messages: Businesses on WhatsApp Business can customize greeting messages that are displayed when customers first message their business number. This allows setting up an initial interaction with customers.
  • Quick Replies: WhatsApp Business offers predefined quick replies that businesses can use to respond to common customer queries faster. This improves efficiency and response times. Quick replies are not available on the regular WhatsApp.
  • Call-to-Action Buttons: Businesses can add call-to-action buttons like 'Shop Now' or 'Contact Us' in their greeting messages or replies. These buttons can be linked to the company's website or online stores to drive customers to take desired actions.
  • Analytics and Reports: WhatsApp Business provides analytics and reports that give insights into key metrics like message volume, top countries/cities users are located in, busiest times etc. This helps businesses understand customer behavior and engagement better. Standard WhatsApp does not offer any analytics.
  • Multiple Device Support: With WhatsApp Business, the same business account can be accessed from up to 4 devices simultaneously - whether phone, tablet or computer. This allows better flexibility and collaboration within business teams. Regular WhatsApp only works on one device at a time.

Here are a few reasons for businesses to move quickly and adopt WhatsApp:

Reach a Large Audience

  • By leveraging the massive user base of WhatsApp, businesses can connect with existing and potential customers where they are already communicating
  • This allows for a low-cost, effective way to market products, services and build brand awareness among WhatsApp's global audience

Enhance Customer Service

  • Customers have come to expect responsive, convenient service through messaging apps like WhatsApp
  • WhatsApp Business gives companies a dedicated presence to provide support, answer questions and handle requests from clients via a familiar channel
  • Two-way communications allow businesses to quickly resolve issues and provide a more personal customer experience

Increase Engagement and Conversions

  • Messaging is a more personal form of communication that can foster higher engagement from customers
  • Businesses can use features like buttons, templates and catalogs to facilitate purchases directly within WhatsApp chats
  • The interactive nature of messaging may lead to improved conversion rates compared to more passive digital marketing channels

Analyze Insights and Measure Performance

  • WhatsApp Business provides analytics to track message response times, top performing content and customer demographics
  • Businesses gain visibility into what is resonating with audiences and the ability to refine strategies based on measurable metrics
  • Data insights help optimize campaigns, promotions and the overall customer journey on WhatsApp

Connect with customers using the world's most popular, reliable and secure messaging app

As it becomes increasingly common for customers to use the Internet to connect with businesses, instant messaging has become one of the most popular channels. With Udesk, you can use WhatsApp instantly or fully customize it to your needs.

Take our Omnichannel Chat for a spin—for free—to see how it can work for your business.

Omnichannel Chat

The article is original by Udesk, and when reprinted, the source must be indicated:

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